Na-Dpei
Na Dpei makes smoked meat traditionally in Meghalaya: slow, wood-fired, handmade. The product had all that matters but lacked wider reach. We created an identity and website preserving the mist, forest, and hearth, so people first sense its origin.
What We Did
We gave a hill-country craft a name, a palette and a home online.
We created the Na Dpei wordmark and a colour system inspired by the Khasi Hills, applied to a scrolling website and social assets. The site unfolds like a walk into Meghalaya, using parchment textures, tribal patterns, and firelit photos to root the brand in place before the product appears.
Web Design
The site moves like a walk into the hills: the misty valley first, then the meaning of the name, the smoking hearth, the culture and the range. Parchment textures, tribal stripes and firelit photography carry each chapter, so visitors feel where Na Dpei comes from before they meet the product.
The brand beyond.
We carried the identity off the website and into the real world — packaging that protects the product and tells its origin, apparel that wears the Na Dpei mark, and hung pieces like tags and posters. Each one is dressed in the same Khasi Hills palette and tribal patterning, so the brand feels whole wherever it turns up.
