Siadant
Siadant is an education-focused foundation committed to nurturing young minds through joyful, inclusive, and curiosity-driven learning. Their mission is to empower children with tools, environments, and opportunities that inspire growth, creativity, and confidence.
The Siadant Foundation sought a vibrant identity that reflects its playful, inclusive approach to education. From expressive typography to bright, optimistic color palettes, the brand needed to communicate transformation, growth, and the joy of learning. Built to resonate across diverse communities, the system captures the heart of their child-first mission.
What We Did
Brand Guidelines
Logo Design
Visual Identity
Book Covers
Typography and Colors
Logo Design
The logo combines bold, friendly typography with a simple sprouting-leaf motif that replaces the dot on the “i.” This symbol becomes the heart of the identity—representing learning that takes root and grows. We explored multiple concept directions focusing on transformation, upward movement, and child-centric energy before finalizing a mark that is both modern and universally relatable.
Branding
The Siadant brand uses a bright, harmonious color palette inspired by childhood learning. These colors bring consistency across print, digital materials, and book systems. Illustrations and graphic shapes were designed to feel warm, expressive, and inclusive, creating a visual world that supports early learning while maintaining clarity and structure for educators.
Book Covers
We designed a complete series of early-learning book covers featuring cheerful characters, bold typography, and grade-specific color systems. Each cover is built to engage young readers while helping teachers and parents easily identify levels and subjects.
“Working with Instinctive Studio was transformative for our organization. The team understood our mission from day one and translated it into a visual identity that is warm, modern, and genuinely reflective of who we are.”
